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spearmint toothpaste
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Price range
Okay$7.01–$18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,635.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 34K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand