71
sparklers
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.65avg listing price — sweet spot $15–$100
Growth
Great+101.7%90-day search growth — must beat 0% to launch
Competition
Great26%top-5 click share — an open shelf
Price range
Great$7.66–$80.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$418K$418K/yr · 1.6M searches
Review moat
Okay1,871.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale