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sp6 probiotic toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Review moat
Great451.63avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.39–$23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad$2K$2K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand