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soy protein powder
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.85avg listing price — sweet spot $15–$100
Price range
Incredible$15.04–$42.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 66K searches
Review moat
Bad5,083.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf