56
soy lecithin
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$8.02–$26.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$199K$199K/yr · 102K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,688.11avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand