50
soy isoflavones
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Price range
Good$7.78–$29.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,900.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$145K$145K/yr · 155K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse