49
sore muscles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$4.6M$4.6M/yr · 2.2M searches
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Price range
Okay$6.48–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad21,191avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand