52
sole protector
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-3.8% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,010.3avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Market size
Okay$208K$208K/yr · 340K searches
Price range
Okay$5.37–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier