60
soft toothbrushes for adults
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$4.6M$4.6M/yr · 3.1M searches
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.24avg listing price — sweet spot $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,416.51avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.54–$18.51cheapest to priciest tracked listing — scored on the share inside $15–$100