57
soft scrub with bleach cleanser
Launch itA $1.4M/yr market growing +18.6% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 972K searches
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.43–$27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,853.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand