57
sodium percarbonate
Launch itA $1.1M/yr market growing +25.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$22.75avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 651K searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.14–$44.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,026.85avg incumbent reviews — the moat a new listing must climb
Signals Low Review Barrier