52
sodium chloride
Worth a lookShows low returns (0.3%), but soft demand (-3.1% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Price range
Good$10.04–$24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,197.23avg incumbent reviews — the moat a new listing must climb
Market size
Good$425K$425K/yr · 253K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch