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soap pads
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Okay$2.32–$19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,538.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.34avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 42K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand