43
soap flakes
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$4.05–$35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$133K$133K/yr · 233K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,721avg incumbent reviews — the moat a new listing must climb