53
soap boxes for homemade soap
Worth a lookShows low returns (1.6%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Review moat
Good560.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.05–$36.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 100K searches
Signals No Dominant Brand