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snoopy wrapping paper
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great461.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Price range
Good$6.12–$37.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 193K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand