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smoky quartz
Worth a lookShows a sweet-spot price point ($31.50 avg), but soft demand (-11.4% this quarter) keeps it on the watch list.
Avg price
Incredible$31.50avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great418.89avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 152K searches
Price range
Okay$5.66–$318.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch