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small plastic cups
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Good$513K$513K/yr · 708K searches
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,828.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.92–$21.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.31avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf