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small paper plates
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Price range
Good$4.18–$39.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$286K$286K/yr · 163K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,492.69avg incumbent reviews — the moat a new listing must climb