45
small multivitamins easy to swallow
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Market size
Good$519K$519K/yr · 202K searches
Price range
Good$11.94–$18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad29,058.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand