60
small ice packs
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$4.99–$43.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$168K$168K/yr · 170K searches
Review moat
Bad10,042.36avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand