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small ear plugs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.14avg listing price — sweet spot $15–$100
Review moat
Bad5,636.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 40K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.02–$14.77cheapest to priciest tracked listing — scored on the share inside $15–$100