60
small broom
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Market size
Good$608K$608K/yr · 744K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.11–$22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Review moat
Bad5,856.7avg incumbent reviews — the moat a new listing must climb