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small bandaids
Skip itPrices mostly outside the sweet spot ($2.92–$16.03) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Good$386K$386K/yr · 471K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.91avg listing price — sweet spot $15–$100
Review moat
Bad21,885.06avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.92–$16.03cheapest to priciest tracked listing — scored on the share inside $15–$100