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sls free toothpaste
Worth a lookShows low returns (0.3%), but a deep review moat (10,349 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Market size
Good$416K$416K/yr · 301K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$6.77–$21.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,349.44avg incumbent reviews — the moat a new listing must climb