41
sleepy patch
Skip itSoft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,221.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.06–$21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$37K$37K/yr · 71K searches
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
Signals Quality Gap