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sleep supplement
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.92avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.82–$33.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,735.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay$106K$106K/yr · 98K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf