45
sleep essential oil
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.54–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$140K$140K/yr · 181K searches
Review moat
Bad6,542.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-45.1%90-day search growth — must beat 0% to launch