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slate cleaner
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.99avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.14–$29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,138.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 38K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand