49
skinny confidential mouth tape
Skip itSoft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good859.37avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.03–$27.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 181K searches
Growth
Bad-67.6%90-day search growth — must beat 0% to launch