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skin hydration supplement
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Market size
Okay$156K$156K/yr · 191K searches
Review moat
Bad6,647.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.57–$15.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand