55
skin barrier wipes
Worth a lookShows searches that convert (17.8% search→purchase), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Price range
Great$7.01–$40.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$868K$868K/yr · 312K searches
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,944.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf