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silver napkins
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$2.90–$34.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,733.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 75K searches
Signals No Dominant Brand