42
silver and gold wrapping paper
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$5.71–$26.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,351.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 56K searches