41
sigma
Skip itPricing outside the sweet spot ($507.72 avg) — this niche doesn't clear our bar today.
Market size
Incredible$3.6M$3.6M/yr · 326K searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,000.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$14.81–$1565.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$507.72avg listing price — sweet spot $15–$100
Signals High Price