55
shungite
Worth a lookShows a thin review moat (232 avg reviews), but soft demand (-11.4% this quarter) keeps it on the watch list.
Review moat
Great232.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.99avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.74–$40.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 237K searches
Growth
Bad-11.4%90-day search growth — must beat 0% to launch