58
shoulder tape
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.89avg listing price — sweet spot $15–$100
Price range
Good$9.86–$24.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$389K$389K/yr · 342K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,635.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.9%90-day search growth — must beat 0% to launch