52
shot glass necklaces
Worth a lookShows a thin review moat (111 avg reviews), but a small market ($80K/yr) keeps it on the watch list.
Review moat
Great110.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.05–$28.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 125K searches