56
short straws
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good1,141.14avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.54avg listing price — sweet spot $15–$100
Price range
Okay$1.88–$19.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 99K searches