49
shoe deodorizer insert
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.76avg listing price — sweet spot $15–$100
Price range
Okay$4.78–$23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$199K$199K/yr · 156K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,877.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.4%90-day search growth — must beat 0% to launch