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56

shirt boxes

Worth a look

Shows sweet-spot pricing room ($5.72–$54.37), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 20Conversion 72Competition 76Returns 74Price range 80Avg price 75Brand share 64Review moat 22Quality gap 30

Price range

Great$5.72–$54.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Avg price

Great$14.98

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Good$390K

$390K/yr · 390K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,797.92

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

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