47
shin splint insoles
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.28avg listing price — sweet spot $15–$100
Price range
Great$9.10–$36.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,372.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 121K searches
Brand share
Bad97%top-5 brand share — brand-locked demand