36
shillelagh
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great164.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great$88.05avg listing price — sweet spot $15–$100
Price range
Good$34.44–$161.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Okay$105K$105K/yr · 209K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale