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shepherds purse
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$27.82avg listing price — sweet spot $15–$100
Price range
Great$11.95–$92.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good717.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$106K$106K/yr · 38K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.0%90-day search growth — must beat 0% to launch