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shaw floors hard surfaces floor cleaner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Price range
Great$12.43–$25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,026.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Market size
Bad$90K$90K/yr · 26K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand