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62

shark plates

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 81Conversion 69Competition 69Returns 93Price range 61Avg price 81Brand share 75Review moat 92Quality gap 19

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great164.27

avg incumbent reviews — the moat a new listing must climb

Growth

Great+75.6%

90-day search growth — must beat 0% to launch

Avg price

Great$17.38

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.85–$33.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$65K

$65K/yr · 59K searches

Search terms