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shampoo bowl
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Market size
Great$1.7M$1.7M/yr · 1.5M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$104.41avg listing price — sweet spot $15–$100
Review moat
Good902.07avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Bad$7.98–$360.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale