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Launch itA $47.4M/yr market growing +7.7% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$47.4M$47.4M/yr · 25.8M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.55avg listing price — sweet spot $15–$100
Price range
Great$8.30–$53.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad11,519.96avg incumbent reviews — the moat a new listing must climb