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sesamoiditis insoles
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.85avg listing price — sweet spot $15–$100
Price range
Great$6.93–$48.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,626.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 45K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf