48
sensodyne toothbrush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Price range
Great$2.54–$56.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$823K$823K/yr · 563K searches
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,335.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand